Seth R Eastman

Leadership and Operational Development

My Experience

A Career Built on Scaling Teams & Systems

Years of Skill & Proficiency

My career has been defined by one relentless focus: transforming underperforming teams into scalable, high-output engines. Whether in retail management or direct marketing leadership, I’ve thrived in environments where others see chaos, because I know how to build order from the ground up.

15+

Years of Experience

40+

Teams Built

Key Lessons

Why My Experience Matters

I don’t just manage teams—I architect systems that:

Scale

Scale without chaos (proven in retail AND marketing).

Develop

Develop leaders who replicate success (6 promotions in 3 years).

Retain

Turn labor shortages into advantages (60% retention in high-turnover roles).

My Journey

Renewal by Andersen

Renewal by Andersen Milwaukee & Greater WI

Director of Non-Traditional Marketing (2022 – Present)

The Challenge: Build a high-performing direct marketing department from scratch in tight labor markets.
The Results:

  • Scaled teams from 27 to 40+ across two locations while integrating operations.
  • Drove 50%+ YOY growth in appointment volume through strategic campaign optimization.
  • Generated thousands of qualified leads annually, directly fueling revenue.
  • Developed leadership pipelines, resulting in 6 internal promotions.
  • Created self-mastery frameworks & KPI systems that improved accountability and visibility.

Key Skills: Team Scaling • Direct Marketing • Leadership Development • Performance Systems • Talent Retention

Outside Marketing Manager (2021 – 2022)

The Turnaround: Revitalized post-COVID marketing operations across event and canvassing teams.
The Results:

  • Expanded event team from 4 to 10 while maintaining quality.
  • Boosted per-rep productivity by 35% through performance systems.
  • Merged two departments under unified leadership.
  • Identified & developed 4 future leaders via succession planning.

Proximity Marketing Manager (2021)

The Start-Up Challenge: Launch a new department with zero existing structure.
The Results:

  • Grew team from 4 to 15 in 6 months in a high-turnover industry.
  • Built all processes, training, and KPIs from scratch.
  • Achieved 60% retention (vs. industry avg. of 30-40%).

Menards (2008 – 2021)

Wallcoverings & Hardware Manager (2014 – 2021)

The Retail Lab: Managed high-traffic departments with lean teams in competitive markets.
The Results:

  • Ranked top 5% of 477+ managers in peer/subordinate reviews.
  • Led visual merchandising overhauls that expanded customer base.
  • Trained multiple assistants for promotion, ensuring leadership continuity.

Early Career: Sales & Service Roles (2008 – 2014)

The Foundation: Hands-on experience in customer service, inventory, and team leadership.
Key Lessons:

  • How to motivate multi-generational teams.
  • Why process efficiency beats heroic effort every time.